I design complex digital products — platforms, tools, and systems where structure and clarity do the heaviest work.

I'm a product designer with 20+ years of experience, currently focused on complex digital products: platforms, enterprise tools, and tech-heavy systems where good UX isn't just about the interface — it's about making something genuinely hard feel navigable.

The problems I find most interesting are structural ones. How does a product handle scale — when there are hundreds of entity types, nested workflows, or deeply technical content that users need to act on? How do you design for expert users without oversimplifying, and for new users without overwhelming? Where does information architecture break down, and how do you fix it without rewriting the product from scratch?

I've worked across SaaS products, platforms, internal tools, and AI-driven systems. The common thread isn't the category — it's the complexity.

Foundation

I started as a graphic designer. Several years in visual advertising and brand work gave me a strong foundation in composition, typography, and visual communication — and taught me how much depends on understanding the person on the other side.

Over time, I became more interested in the structural side of design: how people move through a product, where they lose the thread, and what it actually takes to make something complex feel clear. That shift — from craft to systems thinking — is what turned me into a product designer.

I still carry that visual foundation into every project. It means I can hold both the product logic and the visual quality at the same time, without separating them into two different problems.

Where I work now

Since 2019, my work has been about designing full product experiences — not just screens, but the decisions that shape how a product works: information architecture, user flows, research, and working closely with product and engineering to ship without losing the intent.

My product design work deepened significantly at Thin Blue Data, where I moved into the kind of design that has real structural and business consequences. A wrong IA decision costs engineering months. A flow that doesn't account for expert-user mental models breaks adoption. Design at this level isn't decoration — it's infrastructure.

That's the work I'm built for, and where I do my best thinking.

If not a design

Outside of design, many things help me stay grounded and curious. I love oil painting, sports (swimming and running), traveling, and long, active trips.

One of my favorite adventures was in Kyrgyzstan: a three-week horseback journey along the Great Silk Road through the mountains, reaching altitudes of around 4,000 meters. It was challenging, beautiful, and it definitely taught me patience — the kind that's surprisingly useful in design, too.